{"id":2603,"date":"2025-06-27T22:47:33","date_gmt":"2025-06-27T22:47:33","guid":{"rendered":"https:\/\/duckyunlimited.com\/blog\/?p=2603"},"modified":"2025-06-27T23:02:56","modified_gmt":"2025-06-27T23:02:56","slug":"selling-on-amazon-vs-your-own-website-pros-and-cons","status":"publish","type":"post","link":"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons","title":{"rendered":"Selling on Amazon vs. Your Own Website: Pros and Cons"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re diving into the world of e-commerce, you\u2019ve probably asked yourself: <em>\u201cShould I sell on Amazon or launch my own website?\u201d<\/em> It\u2019s a fair question\u2014and the answer isn\u2019t one-size-fits-all. Each route offers unique benefits and trade-offs that can shape your brand\u2019s journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break down the pros and cons of both platforms so you can make the smartest choice for your business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Selling_on_Amazon\" >Selling on Amazon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Overview_of_Amazon_as_a_Marketplace\" >Overview of Amazon as a Marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Benefits_of_Selling_on_Amazon\" >Benefits of Selling on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Downsides_of_Using_Amazon\" >Downsides of Using Amazon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Selling_on_Your_Own_Website\" >Selling on Your Own Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Benefits_of_Having_Your_Own_E-commerce_Site\" >Benefits of Having Your Own E-commerce Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Challenges_of_Running_Your_Own_Store\" >Challenges of Running Your Own Store<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Direct_Comparison\" >Direct Comparison<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Cost_Structure\" >Cost Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Branding_and_Customization\" >Branding and Customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#SEO_Opportunities\" >SEO Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Customer_Loyalty_and_Data\" >Customer Loyalty and Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#The_Amazon_Effect_Competing_as_an_SMB\" >The Amazon Effect: Competing as an SMB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Top_SEO_Strategies_for_E-Commerce_Websites\" >Top SEO Strategies for E-Commerce Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Conversion_Optimization_Tips_for_Your_Online_Store\" >Conversion Optimization Tips for Your Online Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Understanding_Buyer_Behavior\" >Understanding Buyer Behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Learning_Curve_for_New_Sellers\" >Learning Curve for New Sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Choosing_the_Right_Platform_for_Your_Business\" >Choosing the Right Platform for Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Selling_on_Amazon\"><\/span><strong>Selling on Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview_of_Amazon_as_a_Marketplace\"><\/span><strong>Overview of Amazon as a Marketplace<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon is the largest online marketplace in the world, with millions of active shoppers browsing every day. Listing your products on Amazon instantly puts you in front of a massive, ready-to-buy audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Selling_on_Amazon\"><\/span><strong>Benefits of Selling on Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer Trust<\/strong><br>Amazon\u2019s reputation makes it easier for new sellers to gain instant credibility.<\/li>\n\n\n\n<li><strong>Built-in Traffic<\/strong><br>With over 2.5 billion monthly visits, Amazon handles the heavy lifting of bringing customers to you.<\/li>\n\n\n\n<li><strong>Fulfillment by Amazon (FBA)<\/strong><br>Let Amazon handle storage, packaging, and shipping\u2014making your life easier and logistics smoother.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Downsides_of_Using_Amazon\"><\/span><strong>Downsides of Using Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fees Can Add Up<\/strong><br>Amazon takes a cut from every sale, plus charges FBA and referral fees.<\/li>\n\n\n\n<li><strong>Limited Branding Control<\/strong><br>You don\u2019t own the customer experience or their contact information.<\/li>\n\n\n\n<li><strong>High Competition<\/strong><br>Expect to compete with other sellers offering similar or even the same products.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Selling_on_Your_Own_Website\"><\/span><strong>Selling on Your Own Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Having_Your_Own_E-commerce_Site\"><\/span><strong>Benefits of Having Your Own E-commerce Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Branding Freedom<\/strong><br>Your site, your rules. Customize the look, feel, and experience from top to bottom.<\/li>\n\n\n\n<li><strong>Marketing Flexibility<\/strong><br>Implement your own marketing strategies and funnel visitors based on their behavior.<\/li>\n\n\n\n<li><strong>Lower Long-Term Costs<\/strong><br>Once you set up your site, costs tend to stay stable\u2014no commission per sale.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_of_Running_Your_Own_Store\"><\/span><strong>Challenges of Running Your Own Store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Driving Traffic Is All on You<\/strong><br>Without an existing audience, you\u2019ll need a strategy to bring in customers through SEO, ads, or content.<\/li>\n\n\n\n<li><strong>Technical Responsibilities<\/strong><br>From managing customer service to installing updates and maintaining site speed\u2014it\u2019s all in your hands.<\/li>\n\n\n\n<li><strong>Setting Up Payments and Fulfillment<\/strong><br>You\u2019ll need secure payment gateways and reliable shipping processes.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Comparison\"><\/span><strong>Direct Comparison<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_Structure\"><\/span><strong>Cost Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon charges fees per sale, while running your own site means upfront costs (like hosting and design) but fewer per-sale fees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branding_and_Customization\"><\/span><strong>Branding and Customization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With your own website, you control everything\u2014logos, colors, layout, content. Amazon limits how much you can stand out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Opportunities\"><\/span><strong>SEO Opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Owning your site gives you complete freedom to apply powerful <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/top-seo-strategies-every-e-commerce-website-should-implement\">SEO strategies<\/a> and dominate your niche in Google search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_and_Data\"><\/span><strong>Customer Loyalty and Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Want to build an email list? You can\u2019t do that on Amazon, but your own site lets you own your customer data and nurture relationships directly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Amazon_Effect_Competing_as_an_SMB\"><\/span><strong>The Amazon Effect: Competing as an SMB<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Small businesses often feel overwhelmed by Amazon\u2019s sheer scale\u2014but it\u2019s not a lost cause. By offering unique value, optimizing your listings, and delivering stellar customer service, you can still thrive. Learn how in <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/the-amazon-effect-how-smbs-can-compete-and-thrive\">The Amazon Effect<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_SEO_Strategies_for_E-Commerce_Websites\"><\/span><strong>Top SEO Strategies for E-Commerce Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To succeed on your own website, SEO is key. Learn about product keyword optimization, site speed, meta tags, and backlink building in this detailed guide on <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/top-seo-strategies-every-e-commerce-website-should-implement\">e-commerce SEO strategies<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Optimization_Tips_for_Your_Online_Store\"><\/span><strong>Conversion Optimization Tips for Your Online Store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your traffic doesn\u2019t mean much if visitors don\u2019t convert. Discover how to <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-improve-conversion-rates-on-your-e-commerce-website\">boost your e-commerce conversion rates<\/a> through compelling CTAs, trust signals, and smart layout tweaks.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Buyer_Behavior\"><\/span><strong>Understanding Buyer Behavior<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What actually drives someone to click <em>&#8220;Add to Cart&#8221;<\/em>? Learn how human psychology influences buying decisions on <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/psychology-of-product-pages-reason-customers-click-buy\">product pages that convert<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learning_Curve_for_New_Sellers\"><\/span><strong>Learning Curve for New Sellers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re learning how to source products or set up logistics, e-commerce takes time. Get an idea of the journey ahead by reading <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/how-long-does-it-take-to-learn-ecommerce\">how long it takes to learn eCommerce<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Platform_for_Your_Business\"><\/span><strong>Choosing the Right Platform for Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, which is better? It depends.<br>Go with <strong>Amazon<\/strong> if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want fast setup and access to a big customer base.<\/li>\n\n\n\n<li>You don\u2019t mind paying fees for convenience.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Choose <strong>your own website<\/strong> if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branding, SEO, and long-term customer loyalty are important.<\/li>\n\n\n\n<li>You\u2019re willing to build traffic from scratch and own the process.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Some brands choose to do <strong>both<\/strong>\u2014building their own site while selling on Amazon as a secondary channel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selling on Amazon or building your own e-commerce website doesn\u2019t have to be an either-or decision. It\u2019s about choosing what matches your goals, skillset, and long-term vision. Amazon offers reach and ease; your website offers control and ownership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By weighing the pros and cons of each platform, you\u2019ll set yourself up for sustainable success in the ever-evolving world of online selling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re diving into the world of e-commerce, you\u2019ve probably asked yourself: \u201cShould I sell on Amazon or launch my own website?\u201d It\u2019s a fair question\u2014and the answer isn\u2019t one-size-fits-all. Each route offers unique benefits and trade-offs that can shape your brand\u2019s journey. Let\u2019s break down the pros and cons of both platforms so you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2604,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":[],"footnotes":""},"categories":[59],"tags":[],"class_list":["post-2603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling on Amazon vs. Your Own Website: Pros and Cons - Ducky Unlimited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling on Amazon vs. Your Own Website: Pros and Cons - Ducky Unlimited\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re diving into the world of e-commerce, you\u2019ve probably asked yourself: \u201cShould I sell on Amazon or launch my own website?\u201d It\u2019s a fair question\u2014and the answer isn\u2019t one-size-fits-all. Each route offers unique benefits and trade-offs that can shape your brand\u2019s journey. 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