{"id":2614,"date":"2025-07-07T22:11:18","date_gmt":"2025-07-07T22:11:18","guid":{"rendered":"https:\/\/duckyunlimited.com\/blog\/?p=2614"},"modified":"2025-07-07T22:12:05","modified_gmt":"2025-07-07T22:12:05","slug":"how-to-use-skags-to-increase-relevance","status":"publish","type":"post","link":"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance","title":{"rendered":"How to Use SKAGs to Increase Relevance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pay-per-click (PPC) advertising can feel like a high-stakes game where even small missteps cost you clicks\u2014and cash. But there\u2019s a secret weapon savvy marketers use to maximize ad relevance and boost click-through rates: <strong>SKAGs<\/strong>, or <strong>Single Keyword Ad Groups<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re tired of underperforming ads, poor Quality Scores, or wasted budget, it might be time to ditch broad ad groups and go laser-focused. In this guide, we&#8217;ll break down how to use SKAGs effectively to improve performance, boost Quality Scores, and increase conversion rates.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#What_Are_SKAGs\" >What Are SKAGs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#Why_Should_You_Use_SKAGs\" >Why Should You Use SKAGs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#How_SKAGs_Work_in_a_PPC_Strategy\" >How SKAGs Work in a PPC Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#Step-by-Step_Guide_to_Creating_SKAGs\" >Step-by-Step Guide to Creating SKAGs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#1_Start_With_Solid_Keyword_Research\" >1. Start With Solid Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#2_Create_One_Keyword_per_Ad_Group\" >2. Create One Keyword per Ad Group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#3_Write_Hyper-Relevant_Ad_Copy\" >3. Write Hyper-Relevant Ad Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#4_Match_the_Landing_Page\" >4. Match the Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#5_Monitor_and_Optimize\" >5. Monitor and Optimize<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#Bonus_Tip_Use_Negative_Keywords_to_Protect_SKAGs\" >Bonus Tip: Use Negative Keywords to Protect SKAGs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#When_Are_SKAGs_Most_Effective\" >When Are SKAGs Most Effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#Common_SKAG_Mistakes_to_Avoid\" >Common SKAG Mistakes to Avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#%E2%9D%8C_Using_Too_Many_Variations\" >\u274c Using Too Many Variations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#%E2%9D%8C_Ignoring_Landing_Pages\" >\u274c Ignoring Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#%E2%9D%8C_Not_Updating_Negative_Keywords\" >\u274c Not Updating Negative Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#%E2%9D%8C_Not_Considering_PPC_AI_Tools\" >\u274c Not Considering PPC AI Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#Are_SKAGs_Still_Relevant_in_2025\" >Are SKAGs Still Relevant in 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-use-skags-to-increase-relevance\/#Conclusion_SKAGs_Are_Worth_the_Extra_Effort\" >Conclusion: SKAGs Are Worth the Extra Effort<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_SKAGs\"><\/span><strong>What Are SKAGs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Single Keyword Ad Groups (SKAGs)<\/strong> are exactly what they sound like: ad groups containing <em>only one keyword<\/em>. Instead of lumping multiple related keywords into a single group, SKAGs aim to tightly align your keyword, ad copy, and landing page\u2014maximizing relevance for both Google and your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why does this matter? Google rewards high relevance with better placement and lower costs. That means SKAGs can dramatically improve your <strong>Google Ads Quality Score<\/strong>, reduce cost-per-click, and increase conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a deeper understanding of how Quality Score works, check out <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/what-is-quality-score-in-google-ads-and-how-to-improve-it\">What Is Quality Score in Google Ads and How to Improve It<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_SKAGs\"><\/span><strong>Why Should You Use SKAGs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are just a few benefits of implementing SKAGs in your PPC campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>Higher Click-Through Rates (CTR)<\/strong><\/li>\n\n\n\n<li>\u2705 <strong>Improved Ad Relevance<\/strong><\/li>\n\n\n\n<li>\u2705 <strong>Better Quality Scores<\/strong><\/li>\n\n\n\n<li>\u2705 <strong>Lower Cost-Per-Click (CPC)<\/strong><\/li>\n\n\n\n<li>\u2705 <strong>Increased Conversions<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Using <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/benefits-of-keyword-research\">keyword research best practices<\/a> to build your SKAG structure helps you hone in on the exact terms your audience is searching for.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_SKAGs_Work_in_a_PPC_Strategy\"><\/span><strong>How SKAGs Work in a PPC Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you\u2019re running ads for \u201caffordable running shoes.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of creating one ad group with multiple keywords like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cheap running shoes<\/li>\n\n\n\n<li>Affordable running shoes<\/li>\n\n\n\n<li>Best shoes for running<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019d create <strong>separate ad groups<\/strong> for each term, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad Group: \u201cCheap running shoes\u201d<\/strong><\/li>\n\n\n\n<li><strong>Ad Group: \u201cAffordable running shoes\u201d<\/strong><\/li>\n\n\n\n<li><strong>Ad Group: \u201cBest shoes for running\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each ad group would have its own tailored ad copy and landing page targeting <em>only<\/em> that keyword. This results in much higher relevance and control.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step-by-Step_Guide_to_Creating_SKAGs\"><\/span><strong>Step-by-Step Guide to Creating SKAGs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Start_With_Solid_Keyword_Research\"><\/span><strong>1. Start With Solid Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Identify high-intent, long-tail keywords your audience actually uses. This is foundational\u2014don\u2019t skip it. Use tools like Google Keyword Planner or SEMrush, or refer to this guide on the <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/benefits-of-keyword-research\">benefits of keyword research<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_One_Keyword_per_Ad_Group\"><\/span><strong>2. Create One Keyword per Ad Group<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid the temptation to group similar keywords together. Stick to one keyword, then build out match types (broad match modifier, phrase match, exact match) as needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_Hyper-Relevant_Ad_Copy\"><\/span><strong>3. Write Hyper-Relevant Ad Copy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the keyword in the headline, description, and display URL. This signals to both users and Google that your ad is exactly what they\u2019re looking for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Match_the_Landing_Page\"><\/span><strong>4. Match the Landing Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your landing page aligns with the keyword and ad. This increases your Quality Score and leads to better user experience (which = higher conversions).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Monitor_and_Optimize\"><\/span><strong>5. Monitor and Optimize<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Track metrics like CTR, Quality Score, and CPC. If an ad group underperforms, tweak the copy or landing page\u2014not the keyword itself.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Tip_Use_Negative_Keywords_to_Protect_SKAGs\"><\/span><strong>Bonus Tip: Use Negative Keywords to Protect SKAGs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using SKAGs without negative keywords is like fishing with holes in your net. You\u2019ll catch junk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include negative keywords to block irrelevant searches and maintain the integrity of your keyword targeting. Learn how to refine your SKAGs further by applying the tactics in <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/using-negative-keywords-to-improve-your-ppc-campaign-performance\">Using Negative Keywords to Improve Your PPC Campaign Performance<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Are_SKAGs_Most_Effective\"><\/span><strong>When Are SKAGs Most Effective?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 When targeting <strong>high-converting keywords<\/strong><\/li>\n\n\n\n<li>\u2705 When ad budget is limited and you need laser focus<\/li>\n\n\n\n<li>\u2705 When aiming to <strong>boost Quality Score<\/strong> quickly<\/li>\n\n\n\n<li>\u2705 In <strong>competitive niches<\/strong> where CPC is high<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And if you\u2019re exploring broader PPC strategies across platforms, don&#8217;t miss <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/ppc-ads-on-pinterest-how-to-leverage-paid-search\">PPC Ads on Pinterest: How to Leverage Paid Search<\/a> for insights on using SKAG principles on non-Google platforms.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_SKAG_Mistakes_to_Avoid\"><\/span><strong>Common SKAG Mistakes to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9D%8C_Using_Too_Many_Variations\"><\/span>\u274c <strong>Using Too Many Variations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stick to one keyword per group. Don\u2019t sneak in synonyms or near matches\u2014it defeats the purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9D%8C_Ignoring_Landing_Pages\"><\/span>\u274c <strong>Ignoring Landing Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mismatch between your keyword and landing page kills conversion rates and Quality Score.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9D%8C_Not_Updating_Negative_Keywords\"><\/span>\u274c <strong>Not Updating Negative Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As your campaign matures, update your negative keywords regularly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9D%8C_Not_Considering_PPC_AI_Tools\"><\/span>\u274c <strong>Not Considering PPC AI Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI-driven PPC tools can automate SKAG creation and keyword discovery. Read more about how machine learning is reshaping PPC in <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/the-impact-of-ai-on-ppc-advertising-strategies\">The Impact of AI on PPC Advertising Strategies<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_SKAGs_Still_Relevant_in_2025\"><\/span><strong>Are SKAGs Still Relevant in 2025?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some marketers argue that Google\u2019s evolving algorithms and automated bidding reduce the need for SKAGs. But when relevance is critical\u2014like for small businesses or niche campaigns\u2014SKAGs <em>still work<\/em>. They give you more control and precision than Google\u2019s smart campaigns ever could.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to explore other methods? Compare PPC to SEO in this post on <a class=\"\" href=\"https:\/\/duckyunlimited.com\/blog\/ppc-vs-organic-search-where-should-you-put-your-money\">PPC vs Organic Search: Where Should You Put Your Money?<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_SKAGs_Are_Worth_the_Extra_Effort\"><\/span><strong>Conclusion: SKAGs Are Worth the Extra Effort<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing Single Keyword Ad Groups takes more time upfront, but the payoff in relevance, click-through rates, and ROI can be massive. They\u2019re especially useful for businesses in competitive industries who need every click to count.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by doing strong keyword research, writing tailored ad copy, matching your landing page, and keeping your ad groups tight and tidy. Then optimize with negative keywords and performance tracking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need help managing your PPC strategy or want expert guidance? Check out <a class=\"\" href=\"https:\/\/duckyunlimited.com\/ppc.html\">Duckyunlimited\u2019s PPC services<\/a> and take your paid search game to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay-per-click (PPC) advertising can feel like a high-stakes game where even small missteps cost you clicks\u2014and cash. But there\u2019s a secret weapon savvy marketers use to maximize ad relevance and boost click-through rates: SKAGs, or Single Keyword Ad Groups. If you\u2019re tired of underperforming ads, poor Quality Scores, or wasted budget, it might be time [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2615,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":[],"footnotes":""},"categories":[50],"tags":[],"class_list":["post-2614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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