{"id":2964,"date":"2026-05-08T22:06:36","date_gmt":"2026-05-08T22:06:36","guid":{"rendered":"https:\/\/duckyunlimited.com\/blog\/?p=2964"},"modified":"2026-05-08T22:06:39","modified_gmt":"2026-05-08T22:06:39","slug":"how-to-build-an-ecommerce-site","status":"publish","type":"post","link":"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site","title":{"rendered":"How to Build an E-Commerce Site That Actually Sells"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Starting an online store today is easier than it was a few years ago, but building a site that attracts visitors and converts them into paying customers still requires the right strategy. A successful online shop is more than a product catalog. It needs fast performance, clear navigation, strong branding, optimized product pages, and a smooth checkout experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve been wondering what is e-commerce and how businesses build profitable online stores from scratch, this guide walks you through the complete process. From choosing the right platform to designing pages that improve conversions, you\u2019ll learn exactly how to create a store that\u2019s ready for long-term growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re launching a small startup or planning to scale a larger e-commerce business, these steps will help you avoid common mistakes and build a site customers trust.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Start_With_a_Clear_Business_Plan\" >Start With a Clear Business Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Choose_the_Right_Platform_for_Your_Store\" >Choose the Right Platform for Your Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Ease_of_Use\" >Ease of Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#SEO_Features\" >SEO Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Payment_and_Shipping_Integrations\" >Payment and Shipping Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Scalability\" >Scalability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Secure_a_Domain_Name_and_Hosting\" >Secure a Domain Name and Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Design_Your_Store_Around_User_Experience\" >Design Your Store Around User Experience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Keep_Navigation_Simple\" >Keep Navigation Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Focus_on_Mobile_Design\" >Focus on Mobile Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Use_Consistent_Branding\" >Use Consistent Branding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Create_High-Converting_Product_Pages\" >Create High-Converting Product Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Write_Clear_Product_Descriptions\" >Write Clear Product Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Use_High-Quality_Images\" >Use High-Quality Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Add_Reviews_and_Social_Proof\" >Add Reviews and Social Proof<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Build_a_Faster_Checkout_Process\" >Build a Faster Checkout Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Allow_Guest_Checkout\" >Allow Guest Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Offer_Multiple_Payment_Methods\" >Offer Multiple Payment Methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Be_Transparent_About_Costs\" >Be Transparent About Costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Optimize_Your_Website_for_Search_Engines\" >Optimize Your Website for Search Engines<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Research_Buyer-Focused_Keywords\" >Research Buyer-Focused Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Create_Helpful_Blog_Content\" >Create Helpful Blog Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Improve_Site_Speed\" >Improve Site Speed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Develop_a_Smart_Marketing_Strategy\" >Develop a Smart Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Use_Email_Marketing\" >Use Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Invest_in_Social_Media\" >Invest in Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Run_Paid_Advertising_Carefully\" >Run Paid Advertising Carefully<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Decide_Between_Marketplaces_and_Your_Own_Website\" >Decide Between Marketplaces and Your Own Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Invest_in_Professional_Design_and_Development\" >Invest in Professional Design and Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Strengthen_Trust_With_Customers\" >Strengthen Trust With Customers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Include_Important_Trust_Elements\" >Include Important Trust Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Display_Real_Business_Information\" >Display Real Business Information<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Track_Analytics_and_Improve_Continuously\" >Track Analytics and Improve Continuously<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#How_much_does_it_cost_to_build_an_online_store\" >How much does it cost to build an online store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Which_platform_is_best_for_beginners\" >Which platform is best for beginners?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#How_long_does_it_take_to_launch_an_online_store\" >How long does it take to launch an online store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Do_I_need_coding_knowledge_to_build_a_store\" >Do I need coding knowledge to build a store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#Can_I_grow_traffic_without_paid_ads\" >Can I grow traffic without paid ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/duckyunlimited.com\/blog\/how-to-build-an-ecommerce-site\/#What_is_unlimited_web_design\" >What is unlimited web design?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"start-with-a-clear-business-plan\"><span class=\"ez-toc-section\" id=\"Start_With_a_Clear_Business_Plan\"><\/span>Start With a Clear Business Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you design anything, define the foundation of your store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What products you\u2019ll sell<\/li>\n\n\n\n<li>Who your target audience is<\/li>\n\n\n\n<li>Your pricing strategy<\/li>\n\n\n\n<li>Shipping locations<\/li>\n\n\n\n<li>Payment methods<\/li>\n\n\n\n<li>Competitor positioning<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A clear plan helps you make smarter decisions later, especially when selecting your platform, branding style, and marketing approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also decide whether you\u2019ll manage inventory yourself, use dropshipping, or work with fulfillment partners. Each model affects your website structure and operational workflow differently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"choose-the-right-platform-for-your-store\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Platform_for_Your_Store\"><\/span>Choose the Right Platform for Your Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your platform will influence everything from design flexibility to SEO performance and scalability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some platforms are beginner-friendly, while others offer advanced customization for growing brands. If you\u2019re comparing solutions, this guide on&nbsp;<a href=\"https:\/\/duckyunlimited.com\/blog\/best-ecommerce-platform-for-seo\"><strong>8 ecommerce platform for seo<\/strong><\/a>&nbsp;explains which platforms perform best for search visibility and long-term growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing a platform, look for:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ease-of-use\"><span class=\"ez-toc-section\" id=\"Ease_of_Use\"><\/span>Ease of Use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A simple dashboard saves time and reduces technical frustration. You should be able to manage products, orders, and pages without needing constant developer support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-features\"><span class=\"ez-toc-section\" id=\"SEO_Features\"><\/span>SEO Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look for built-in features like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editable URLs<\/li>\n\n\n\n<li>Fast loading speed<\/li>\n\n\n\n<li>Mobile responsiveness<\/li>\n\n\n\n<li>Meta title controls<\/li>\n\n\n\n<li>Image optimization<\/li>\n\n\n\n<li>Schema support<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"payment-and-shipping-integrations\"><span class=\"ez-toc-section\" id=\"Payment_and_Shipping_Integrations\"><\/span>Payment and Shipping Integrations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your store should support popular payment gateways and flexible shipping options that match your business needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"scalability\"><span class=\"ez-toc-section\" id=\"Scalability\"><\/span>Scalability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a solution that can grow with your store. Migrating later can be time-consuming and expensive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"secure-a-domain-name-and-hosting\"><span class=\"ez-toc-section\" id=\"Secure_a_Domain_Name_and_Hosting\"><\/span>Secure a Domain Name and Hosting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your domain name should be short, memorable, and easy to spell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid complicated words, unnecessary hyphens, or numbers. Ideally, your business name and domain should match closely to strengthen brand recognition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosting also matters more than many new store owners realize. Slow websites reduce conversions and hurt rankings in search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good hosting should provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast server response times<\/li>\n\n\n\n<li>High uptime<\/li>\n\n\n\n<li>SSL security<\/li>\n\n\n\n<li>Daily backups<\/li>\n\n\n\n<li>Scalable resources<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A secure site builds trust immediately with visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design-your-store-around-user-experience\"><span class=\"ez-toc-section\" id=\"Design_Your_Store_Around_User_Experience\"><\/span>Design Your Store Around User Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A beautiful site is helpful, but usability matters even more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors should instantly understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What you sell<\/li>\n\n\n\n<li>How to browse products<\/li>\n\n\n\n<li>How to complete purchases<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Clean layouts consistently outperform cluttered designs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keep-navigation-simple\"><span class=\"ez-toc-section\" id=\"Keep_Navigation_Simple\"><\/span>Keep Navigation Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your menu structure should be intuitive. Organize products into logical categories and avoid overwhelming users with too many choices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Home<\/li>\n\n\n\n<li>Shop<\/li>\n\n\n\n<li>Categories<\/li>\n\n\n\n<li>About<\/li>\n\n\n\n<li>Contact<\/li>\n\n\n\n<li>FAQ<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The easier it is to navigate, the more likely visitors are to continue browsing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"focus-on-mobile-design\"><span class=\"ez-toc-section\" id=\"Focus_on_Mobile_Design\"><\/span>Focus on Mobile Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most shoppers now browse on phones first. Your site should look polished and load quickly on smaller screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buttons are easy to tap<\/li>\n\n\n\n<li>Text is readable<\/li>\n\n\n\n<li>Images resize properly<\/li>\n\n\n\n<li>Checkout works smoothly on mobile devices<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-consistent-branding\"><span class=\"ez-toc-section\" id=\"Use_Consistent_Branding\"><\/span>Use Consistent Branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your colors, fonts, product images, and messaging should create a cohesive experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strong branding makes smaller businesses appear more trustworthy and established.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-high-converting-product-pages\"><span class=\"ez-toc-section\" id=\"Create_High-Converting_Product_Pages\"><\/span>Create High-Converting Product Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Product pages are where buying decisions happen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A weak product page can lose sales even if your traffic is strong.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"write-clear-product-descriptions\"><span class=\"ez-toc-section\" id=\"Write_Clear_Product_Descriptions\"><\/span>Write Clear Product Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on benefits, not just features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of only listing specifications, explain how the product improves the customer\u2019s life or solves a problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good descriptions should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer common questions<\/li>\n\n\n\n<li>Highlight value<\/li>\n\n\n\n<li>Use readable formatting<\/li>\n\n\n\n<li>Include keywords naturally<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-high-quality-images\"><span class=\"ez-toc-section\" id=\"Use_High-Quality_Images\"><\/span>Use High-Quality Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can\u2019t physically touch products online, so visuals matter significantly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multiple angles<\/li>\n\n\n\n<li>Zoom functionality<\/li>\n\n\n\n<li>Lifestyle images<\/li>\n\n\n\n<li>Close-up details<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Professional photography improves credibility instantly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"add-reviews-and-social-proof\"><span class=\"ez-toc-section\" id=\"Add_Reviews_and_Social_Proof\"><\/span>Add Reviews and Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customer reviews help reduce uncertainty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real feedback increases trust and often improves conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also display:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Star ratings<\/li>\n\n\n\n<li>User-generated photos<\/li>\n\n\n\n<li>Testimonials<\/li>\n\n\n\n<li>Purchase counts<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"build-a-faster-checkout-process\"><span class=\"ez-toc-section\" id=\"Build_a_Faster_Checkout_Process\"><\/span>Build a Faster Checkout Process<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/duckyunlimited.com\/blog\/\/wp-content\/uploads\/2026\/05\/Checkout-flow-1024x683.png\" alt=\"\" class=\"wp-image-2965\" srcset=\"https:\/\/duckyunlimited.com\/blog\/\/wp-content\/uploads\/2026\/05\/Checkout-flow-1024x683.png 1024w, https:\/\/duckyunlimited.com\/blog\/\/wp-content\/uploads\/2026\/05\/Checkout-flow-300x200.png 300w, https:\/\/duckyunlimited.com\/blog\/\/wp-content\/uploads\/2026\/05\/Checkout-flow-768x512.png 768w, https:\/\/duckyunlimited.com\/blog\/\/wp-content\/uploads\/2026\/05\/Checkout-flow-600x400.png 600w, https:\/\/duckyunlimited.com\/blog\/\/wp-content\/uploads\/2026\/05\/Checkout-flow.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Complicated checkouts are one of the biggest reasons shoppers abandon carts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reduce friction wherever possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"allow-guest-checkout\"><span class=\"ez-toc-section\" id=\"Allow_Guest_Checkout\"><\/span>Allow Guest Checkout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not every customer wants to create an account before purchasing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giving users a guest checkout option can improve conversions immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"offer-multiple-payment-methods\"><span class=\"ez-toc-section\" id=\"Offer_Multiple_Payment_Methods\"><\/span>Offer Multiple Payment Methods<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers expect flexibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Popular options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Credit cards<\/li>\n\n\n\n<li>PayPal<\/li>\n\n\n\n<li>UPI<\/li>\n\n\n\n<li>Apple Pay<\/li>\n\n\n\n<li>Google Pay<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The more convenient the payment experience, the fewer abandoned purchases you\u2019ll face.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"be-transparent-about-costs\"><span class=\"ez-toc-section\" id=\"Be_Transparent_About_Costs\"><\/span>Be Transparent About Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unexpected shipping fees are a major conversion killer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Display shipping costs, taxes, and delivery estimates early in the buying process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimize-your-website-for-search-engines\"><span class=\"ez-toc-section\" id=\"Optimize_Your_Website_for_Search_Engines\"><\/span>Optimize Your Website for Search Engines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search visibility is essential for consistent traffic growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strong SEO helps customers discover your products organically without relying entirely on ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"research-buyer-focused-keywords\"><span class=\"ez-toc-section\" id=\"Research_Buyer-Focused_Keywords\"><\/span>Research Buyer-Focused Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Target search terms that show clear purchase intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cbest wireless headphones\u201d<\/li>\n\n\n\n<li>\u201corganic skincare products\u201d<\/li>\n\n\n\n<li>\u201cmodern office chairs\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use keywords naturally in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product titles<\/li>\n\n\n\n<li>Meta descriptions<\/li>\n\n\n\n<li>URLs<\/li>\n\n\n\n<li>Category pages<\/li>\n\n\n\n<li>Blog content<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-helpful-blog-content\"><span class=\"ez-toc-section\" id=\"Create_Helpful_Blog_Content\"><\/span>Create Helpful Blog Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing helps attract visitors earlier in the buying journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Educational articles, tutorials, and buying guides can increase authority and drive additional traffic over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still exploring how online stores operate, learning how to&nbsp;<a href=\"https:\/\/duckyunlimited.com\/blog\/how-long-does-it-take-to-learn-ecommerce\"><strong>learn ecommerce<\/strong><\/a>&nbsp;can help you understand the bigger picture before scaling your store aggressively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"improve-site-speed\"><span class=\"ez-toc-section\" id=\"Improve_Site_Speed\"><\/span>Improve Site Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fast-loading sites perform better in search rankings and provide a better user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compress images, minimize unnecessary scripts, and use reliable hosting to keep performance strong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"develop-a-smart-marketing-strategy\"><span class=\"ez-toc-section\" id=\"Develop_a_Smart_Marketing_Strategy\"><\/span>Develop a Smart Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building a site is only part of the process. You also need a strategy to attract and retain customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong e-commerce marketing plan usually combines several channels together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-email-marketing\"><span class=\"ez-toc-section\" id=\"Use_Email_Marketing\"><\/span>Use Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email remains one of the highest-converting channels for online stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use it for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome sequences<\/li>\n\n\n\n<li>Abandoned cart reminders<\/li>\n\n\n\n<li>Product launches<\/li>\n\n\n\n<li>Promotions<\/li>\n\n\n\n<li>Customer retention<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Building an email list early creates a valuable long-term asset.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"invest-in-social-media\"><span class=\"ez-toc-section\" id=\"Invest_in_Social_Media\"><\/span>Invest in Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose platforms where your audience already spends time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visual products often perform especially well on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Consistency matters more than posting everywhere at once.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"run-paid-advertising-carefully\"><span class=\"ez-toc-section\" id=\"Run_Paid_Advertising_Carefully\"><\/span>Run Paid Advertising Carefully<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid ads can accelerate growth, but they require testing and optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with small budgets while learning which audiences and creatives perform best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"decide-between-marketplaces-and-your-own-website\"><span class=\"ez-toc-section\" id=\"Decide_Between_Marketplaces_and_Your_Own_Website\"><\/span>Decide Between Marketplaces and Your Own Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many beginners struggle with deciding whether to sell through marketplaces or build their own branded store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketplaces can offer quick exposure, but your own site gives you more control over branding, customer relationships, and long-term profitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This breakdown of&nbsp;<a href=\"https:\/\/duckyunlimited.com\/blog\/selling-on-amazon-vs-your-own-website-pros-and-cons\"><strong>selling on amazon vs own website<\/strong><\/a>&nbsp;explains the advantages and disadvantages of both approaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many businesses, combining both strategies works best during the early growth phase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"invest-in-professional-design-and-development\"><span class=\"ez-toc-section\" id=\"Invest_in_Professional_Design_and_Development\"><\/span>Invest in Professional Design and Development<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DIY builders are useful, but professional support can significantly improve performance, branding, and scalability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experienced designers understand how to structure pages for better conversions while developers ensure the technical side runs smoothly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re planning a serious online brand, investing in&nbsp;<a href=\"https:\/\/duckyunlimited.com\/pricing.html\"><strong>unlimited web design<\/strong><\/a>&nbsp;can help maintain a polished store experience as your business evolves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Professional support often saves time, prevents technical issues, and creates a more competitive customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strengthen-trust-with-customers\"><span class=\"ez-toc-section\" id=\"Strengthen_Trust_With_Customers\"><\/span>Strengthen Trust With Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trust is one of the biggest factors in online purchasing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors are far more likely to buy when your site appears secure and professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"include-important-trust-elements\"><span class=\"ez-toc-section\" id=\"Include_Important_Trust_Elements\"><\/span>Include Important Trust Elements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your store includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact information<\/li>\n\n\n\n<li>Refund policy<\/li>\n\n\n\n<li>Shipping details<\/li>\n\n\n\n<li>Privacy policy<\/li>\n\n\n\n<li>Secure checkout badges<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These details reassure customers before they enter payment information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"display-real-business-information\"><span class=\"ez-toc-section\" id=\"Display_Real_Business_Information\"><\/span>Display Real Business Information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adding an address, phone number, or business registration details can make your brand feel more legitimate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transparency increases confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"track-analytics-and-improve-continuously\"><span class=\"ez-toc-section\" id=\"Track_Analytics_and_Improve_Continuously\"><\/span>Track Analytics and Improve Continuously<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your first version of the website is only the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Successful online stores constantly analyze customer behavior and improve performance over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic sources<\/li>\n\n\n\n<li>Conversion rates<\/li>\n\n\n\n<li>Bounce rates<\/li>\n\n\n\n<li>Cart abandonment<\/li>\n\n\n\n<li>Best-selling products<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics help identify opportunities for improvement and smarter decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Small adjustments can produce major increases in sales over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building a successful online store requires more than attractive design. The best stores combine strong branding, smooth navigation, optimized product pages, reliable performance, and strategic marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on creating a customer experience that feels simple, trustworthy, and fast from the first click to checkout completion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As your business grows, continue refining your store based on customer feedback, analytics, and market trends. Consistent improvements will help your site stay competitive and profitable in a rapidly evolving digital marketplace.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-much-does-it-cost-to-build-an-online-store\"><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_build_an_online_store\"><\/span>How much does it cost to build an online store?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Costs vary depending on design complexity, platform choice, and custom features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"which-platform-is-best-for-beginners\"><span class=\"ez-toc-section\" id=\"Which_platform_is_best_for_beginners\"><\/span>Which platform is best for beginners?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify is often considered beginner-friendly because of its simple setup process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-long-does-it-take-to-launch-an-online-store\"><span class=\"ez-toc-section\" id=\"How_long_does_it_take_to_launch_an_online_store\"><\/span>How long does it take to launch an online store?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A basic store can launch within a few weeks, while custom sites may take several months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-i-need-coding-knowledge-to-build-a-store\"><span class=\"ez-toc-section\" id=\"Do_I_need_coding_knowledge_to_build_a_store\"><\/span>Do I need coding knowledge to build a store?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most modern platforms allow beginners to create stores without coding skills.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-i-grow-traffic-without-paid-ads\"><span class=\"ez-toc-section\" id=\"Can_I_grow_traffic_without_paid_ads\"><\/span>Can I grow traffic without paid ads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, SEO, email marketing, and content creation can generate long-term organic traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-unlimited-web-design\"><span class=\"ez-toc-section\" id=\"What_is_unlimited_web_design\"><\/span>What is unlimited web design?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unlimited web design is a monthly service that provides ongoing website design requests and updates for one fixed price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting an online store today is easier than it was a few years ago, but building a site that attracts visitors and converts them into paying customers still requires the right strategy. A successful online shop is more than a product catalog. It needs fast performance, clear navigation, strong branding, optimized product pages, and a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2966,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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