{"id":927,"date":"2023-11-09T18:37:27","date_gmt":"2023-11-09T18:37:27","guid":{"rendered":"https:\/\/jna.org\/blog\/?p=927"},"modified":"2023-11-09T18:37:31","modified_gmt":"2023-11-09T18:37:31","slug":"color-psychology-in-marketing-paint-your-way-to-profits","status":"publish","type":"post","link":"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits","title":{"rendered":"Color Psychology in Marketing: Paint Your Way to Profits"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Color plays a crucial role in the world of marketing, influencing consumer behavior, brand identity, and overall visual marketing strategies. In this comprehensive guide, we delve into the fascinating realm of color psychology and its impact on painting profits. From the psychology of colors in marketing to the importance of hiring experts in the field, we explore the nuances of color theory, associations, and symbolism.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Understanding_Color_Psychology_in_Marketing\" >Understanding Color Psychology in Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#What_is_Color_Psychology_in_Marketing\" >What is Color Psychology in Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Psychology_of_Colors_in_Marketing\" >Psychology of Colors in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Why_is_Color_Psychology_Important_in_Marketing\" >Why is Color Psychology Important in Marketing?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#How_Age_Affects_Color_Psychology_in_Marketing\" >How Age Affects Color Psychology in Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Age_and_Color_Preferences\" >Age and Color Preferences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Utilizing_Color_Psychology_Across_Generations\" >Utilizing Color Psychology Across Generations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#How_to_Use_Color_Psychology\" >How to Use Color Psychology<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Incorporating_Color_Theory\" >Incorporating Color Theory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Trends_in_Color_Marketing\" >Trends in Color Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#The_Importance_of_Hiring_Professionals\" >The Importance of Hiring Professionals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Creating_a_Strong_Brand_Identity_Through_Web_Design\" >Creating a Strong Brand Identity Through Web Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Benefits_of_Hiring_Graphic_Designers\" >Benefits of Hiring Graphic Designers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Unlimited_Web_Development_Optimizing_Images_for_Impact\" >Unlimited Web Development: Optimizing Images for Impact<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Enhancing_Visual_Marketing_with_Color_Psychology\" >Enhancing Visual Marketing with Color Psychology<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#The_Role_of_Color_in_a_Well-Designed_Website\" >The Role of Color in a Well-Designed Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#Investing_Wisely_Understanding_Costs_in_Design\" >Investing Wisely: Understanding Costs in Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/duckyunlimited.com\/blog\/color-psychology-in-marketing-paint-your-way-to-profits\/#The_Significance_of_Professionalism_in_Web_Design\" >The Significance of Professionalism in Web Design<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Color_Psychology_in_Marketing\"><\/span>Understanding Color Psychology in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Color_Psychology_in_Marketing\"><\/span>What is Color Psychology in Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Is the study of how different colors affect consumer perceptions and influence their purchasing decisions. It goes beyond aesthetics, tapping into the emotional and psychological responses triggered by specific colors.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Psychology_of_Colors_in_Marketing\"><\/span>Psychology of Colors in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The psychology of colors in marketing is a dynamic field, with each color evoking distinct emotions and responses. For example, red may elicit a sense of urgency and passion, while blue conveys trust and reliability. Understanding these nuances is crucial in creating effective marketing strategies.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Color_Psychology_Important_in_Marketing\"><\/span>Why is Color Psychology Important in Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Color psychology is important in marketing because it directly impacts consumer behavior. The right color choices can enhance brand identity, create memorable visual experiences, and ultimately drive sales. Businesses can leverage this knowledge to establish a strong and positive connection with their target audience.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Age_Affects_Color_Psychology_in_Marketing\"><\/span>How Age Affects Color Psychology in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Age_and_Color_Preferences\"><\/span>Age and Color Preferences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An interesting aspect of color psychology is how age influences color preferences. Different age groups may respond differently to certain colors, making it essential for marketers to consider their target demographic.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utilizing_Color_Psychology_Across_Generations\"><\/span>Utilizing Color Psychology Across Generations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To effectively use color psychology across various age groups, businesses need to adapt their color schemes and messaging. For example, vibrant and energetic colors may resonate more with younger audiences, while muted tones could appeal to older demographics.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Color_Psychology\"><\/span>How to Use Color Psychology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Color_Theory\"><\/span>Incorporating Color Theory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Color theory is the foundation of using  in marketing the color psychology. Understanding complementary colors, analogous color schemes, and contrasting hues can help create visually appealing marketing materials.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trends_in_Color_Marketing\"><\/span>Trends in Color Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Staying abreast of color trends is crucial for marketers. Consumer preferences evolve, and aligning marketing strategies with current color trends ensures that brands remain relevant and appealing.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Hiring_Professionals\"><\/span>The Importance of Hiring Professionals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Strong_Brand_Identity_Through_Web_Design\"><\/span>Creating a Strong Brand Identity Through Web Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Web design plays a pivotal role in establishing <a href=\"https:\/\/duckyunlimited.com\/blog\/how-to-create-a-strong-brand-identity-through-web-design\">brand identity<\/a>. Professional designers understand how color psychology contributes to a brand&#8217;s visual identity, ensuring a cohesive and impactful online presence.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Hiring_Graphic_Designers\"><\/span>Benefits of Hiring Graphic Designers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Discover the <a href=\"https:\/\/duckyunlimited.com\/blog\/benefits-of-hiring-graphic-designers\">benefits of hiring graphic designers<\/a> who are well-versed in color psychology. From logo creation to marketing materials, graphic designers can elevate a brand&#8217;s visual appeal and effectively communicate its message.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unlimited_Web_Development_Optimizing_Images_for_Impact\"><\/span>Unlimited Web Development: Optimizing Images for Impact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the world of web development, <a href=\"https:\/\/duckyunlimited.com\/blog\/unlimited-web-development-optimizing-images\">optimizing images<\/a> is crucial for visual marketing. Professionals can strategically use colors to enhance images, ensuring they contribute to the overall marketing strategy.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhancing_Visual_Marketing_with_Color_Psychology\"><\/span>Enhancing Visual Marketing with Color Psychology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_Color_in_a_Well-Designed_Website\"><\/span>The Role of Color in a Well-Designed Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explore how a <a href=\"https:\/\/duckyunlimited.com\/blog\/well-designed-website\">well-designed website<\/a> incorporates color psychology to create a visually appealing and user-friendly online experience. From color schemes to layout, every element contributes to the overall marketing strategy.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Investing_Wisely_Understanding_Costs_in_Design\"><\/span>Investing Wisely: Understanding Costs in Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the investment in your online presence is crucial, and one key consideration is the question, <a href=\"https:\/\/duckyunlimited.com\/blog\/how-much-does-a-website-cost\">&#8220;How much does a website cost?&#8221;<\/a> Delve into the factors that influence website costs and discover how strategic investment in professional design can contribute to long-term success. Additionally, the role of color psychology in well-thought-out color choices can significantly enhance the overall value and impact of your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, <a href=\"https:\/\/duckyunlimited.com\/blog\/how-graphic-design-can-help-your-business-soar\">graphic design<\/a> plays a pivotal role in propelling your business to new heights. Explore the myriad ways in which graphic design contributes to business success, from crafting compelling marketing materials to establishing a strong and memorable brand identity. Graphic designers leverage the principles of color psychology to ensure that the visual elements are not only aesthetically pleasing but also strategically aligned with your business goals, creating a powerful and effective design solution.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Significance_of_Professionalism_in_Web_Design\"><\/span>The Significance of Professionalism in Web Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the reasons <a href=\"https:\/\/duckyunlimited.com\/blog\/why-a-professional-web-design-company-matters\">why a professional web design company matters<\/a>. Professionals in web design understand the nuances of color psychology, ensuring that every element contributes to a cohesive and impactful visual marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, color psychology is a powerful tool in the realm of marketing strategies, influencing consumer behavior, brand identity, and overall visual appeal. By understanding the psychology of colors in marketing and incorporating these insights into design and branding, businesses can paint a path to increased profits and sustained success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on how color psychology can impact your business, explore our <a href=\"https:\/\/duckyunlimited.com\/portfolio.html\">portfolio<\/a> and check our <a href=\"https:\/\/duckyunlimited.com\/pricing.html\">pricing<\/a> for design services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Color plays a crucial role in the world of marketing, influencing consumer behavior, brand identity, and overall visual marketing strategies. In this comprehensive guide, we delve into the fascinating realm of color psychology and its impact on painting profits. From the psychology of colors in marketing to the importance of hiring experts in the field, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":929,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":[],"footnotes":""},"categories":[7],"tags":[113,48,54],"class_list":["post-927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-color-psychology","tag-marketing","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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