Unlimited Search Engine
Optimization (SEO)

By Ducky Unlimited

Unlimited Search Engine Optimization (SEO)

When you intend to search for something let’s say graphic designs then you type a phrase like ‘best graphic designs’ in the search or query bar of your search engine. This phrase is called a keyword. After typing the keyword, crawlers of your search engine search for the relevant information in its indexed sites and display the sites with the most relevant information in the first search engine result page (SERP).

Search crawlers are tiny bits of programs that are used by search engines to collect and index the contents of the websites. These crawlers index and rank the sites according to some factors. Most of these factors are kept secret by search engines as their business depends upon these SEO ranking factors. However, SEO professionals believe that there are more than 200 SEO ranking factors and for better Google SERP rankings, you must pay heed to all of these ranking factors.

Also, there are more or less the same SEO ranking factors for other search engines like Bing, DuckDuckGo, etc. So, SEO is basically getting ranked in the top or first SERPs on your industry or niche keywords. For instance, if your site or business is regarding gym and work out then you must get better SERP rankings on keywords related to the workout and fitness industry.

When someone says that a website is well optimized it means that the site is getting ranked in the first SERP or alternatively, all the top ranking websites on a particular keyword are optimized for that particular keyword.

Why is Unlimited SEO important?

According to careful estimates, there are more than 1 billion websites and with each passing day, more than 2, 50,000 websites are created. Such an astounding number of websites mean that in every industry, there are hundreds of thousands of websites/online stores. And all of these websites and online stores strive to reach out to as many customers as possible.

For reaching out to online customers, SEO is a must. Without SEO, any business will lose many online customers to its competitors. SEO is not only important for online businesses but it is also equally important for any other online entity as SEO is the fast and organic way to reach out to the intended online readers.

The volume of eCommerce sales worldwide stood at nearly 05 trillion dollars and this sale is driven by the increase in mobile phone users – in 2021, there were more than 7 billion mobile phone users in the world. So, if a business has a well-optimized website or online store then the business will surely reap the benefits of its well-planned SEO strategy.

Likewise optimizing websites and online stores, it is also necessary to optimize mobile apps and YouTube channels, if any. Though SEO is a great tool for reaching out to prospective online customers and intended readers but unfortunately, it is a complex, time-consuming, and hectic job.

Likewise optimizing websites and online stores, it is also necessary to optimize mobile apps and YouTube channels, if any. Though SEO is a great tool for reaching out to prospective online customers and intended readers but unfortunately, it is a complex, time-consuming, and hectic job.

Generally, SEO is divided into two types – On-page SEO and Off-page SEO.

On-page SEO is also known as On-site SEO or known by Ducky as Unlimited Search Engine Optimization and it is a less technical part of the story. In this type, usually, no programming expertise is required as On-page SEO often includes optimizing title tags, content, internal links, and URLs.

On the other hand, Off-page SEO requires both SEO and programming expertise. Off-page SEO is also called Off-site SEO and it includes enhancing your domain authority by building backlinks.

Popular Myths regarding SEO

Besides complexity, some popular myths surround the concept of SEO. Some of these popular myths are;

Google is the only Search Engine

Many of us believe that Google is the only search engine but unfortunately, this is not the case. Besides Google, Bing -a Microsoft-owned search engine- holds a considerable chunk of the search engine market in Latin America. So, you will also need to consider the other search engines’ ranking factors in addition to Google.

SEO is inexpensive

Another prevailing myth regarding SEO is that ‘SEO is inexpensive’. In reality, SEO has never been as cheap as one might consider. SEO is a continuous effort and you must take care of both On-page and Off-page SEO. So, you will end up paying more to SEO experts for keeping your sites on the first SERP.

SEO is one-time activity

Likewise other myths, there is also a popular myth that SEO is a one-time activity. Once you get your site or store to the first page then you can relax. But this is not the case. With time and improvement in technology, search engines evolve and so do SEO ranking factors. For instance, SSL (security certificate) once was not counted as a ranking factor but today it is a critical ranking factor. Similarly, mobile-friendliness has also become a crucial SEO factor in recent times. So, you have to invest continuously in SEO for remaining ahead of your competitors.

Anyone can handle SEO

Finally, this myth is also popular that anyone with basic SEO knowledge can handle SEO. Though with basic SEO knowledge, you can manage some On-page SEO ranking factors but for advanced On-page and Off-page SEO, you will need experienced SEO guys.

How to handle my SEO?

Now, you can understand that SEO is undoubtedly necessary for your online business or site. But due to its complex nature, you have to hire a professional SEO expert. But hiring an in-house or freelance SEO expert will cost you hefty amounts. So, how can you cost-effectively handle your SEO?

You can subscribe to an unlimited SEO service. After subscribing to such a service, a remote team of SEO professionals will handle every aspect of your SEO.

Ducky Unlimited is one such unlimited service company which is based in the US but serves global clients. Our SEO professionals take a holistic approach to SEO. After subscribing to one of our monthly plans, our professional SEO will take care of;

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